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<p>NORTH SYDNEY, 18 December 2007 – IDC finds that beyond 2008 Australian small and medium businesses (SMBs) will undergo a deep transformation. Driving this will be the supply side services and telecommunications providers that are finally starting to design products targeted to SMBs.</p>
<p>The findings arise as IDC announces its top 10 predictions for 2008 in the Australian SMB market. "A lack of adequate offerings, especially on the services side of ICT markets has restrained SMBs from embracing technology," says Jean-Marc Annonier, Research Manager for Small and Medium Business Markets at IDC Australia.</p>
<p>"This situation is on the verge of changing with the evolution of tier two service providers that understand the needs of SMBs a lot better. Complimenting this is an increase in the availability of fast broadband Internet connections enabling a range of services to be delivered remotely with quite satisfactory levels of performance," adds Annonier.</p>
<p>IDC's study presents the top 10 predictions for Australian SMBs for 2008. These are drawn from primary and secondary research conducted throughout 2007, including all areas of hardware, software, services and telecommunications as well as an IDC insight into Australian vendors' SMB strategies.</p>
<p>IDC's Australian Small and Medium-Sized Business 2008 Top 10 Predictions:
1. Core IT functions will be increasingly hosted by service providers.
2. Managed services providers will offer adequate IT outsourcing services.
3. Consolidation and virtualisation will simplify the server room, which will tend to host relatively basic storage and remote access services.
4. Voice communications will be IP based, increasingly driven by software towards an ubiquitous Unified Communications model. The traditional PBX is doomed.
5. Software as a Service will become mainstream and will concern an increasing number of applications.
6. The traditional office environment will not change significantly, but will continue its trends towards greater mobility and convenience.
7. Telecommuters and the mobile workforce will benefit dramatically from progress in fixed and wireless broadband speed.
8. Infrastructure in branch offices will be reduced to a minimum as server based computing will become the platform of choice for branches.
9. Business between third parties will be conducted predominately by electronic transactions.
10. Change will be driven by the availability of faster broadband Internet connections which will see SMBs become increasingly network centric.</p>
<p>The IDC study also finds that:
# Vendors should engage SMBs at every stage of technology use. Small firms have the greatest technology needs, the lowest spending levels and the lowest brand loyalty. Technology providers that can offer access to affordable resources which will enable companies to succeed and grow will have an advantage over providers waiting for start-ups to reach a critical size or spending level before they engage.
# Telecommunications companies will be the centre of attention. Telecommunications companies have a unique opportunity to be the provider for many, or all of the new and emerging services that will be adopted by SMBs of tomorrow. Telecommunications companies need to leverage their existing access to SMBs, not only to offer data and voice bundles but also to act as a channel to resell services such as managed services, remote backup, hosted applications or SaaS.</p>
<p>For more information or to arrange and interview, please contact Sally Taylor-Phillips, Marketing Communications Manager, IDC Australia on 02 9925 2234 or e-mail firstname.lastname@example.org.</p>
<p>Press Release relates to document:
IDC.com Document # AU381110P, Australia Small and Medium-Sized Business 2008 Top 10 Predictions: Give Me More Broadband</p>
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com or www.idc.com.au</p>