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Ingram puts digital signage in lights

Ingram puts digital signage in lights

The distributor's US team has launched a new division dedicated to digital signage solutions

Ingram Micro's local team has cited digital signage as a growth opportunity and will consider expanding into the market in the new year. The announcement follows the distributor's US launch of a digital signage division to complement its consumer electronics, converged IT and point-of-sale offerings.

The US division has a dedicated team of marketing and category specialists as well as vendor managers and technical support staff. Ingram will also offer resellers business building tools such as hands-on and remote training seminars, field-deployable sales and technical engineers and digital signage demos in its solutions lab.

The distributor has teamed up with the Ingram Micro Servers Network to access digital signage skills and recruited national installer, United Service Source Inc (USSI), to assist its resellers with designing, deploying and service digital signage solutions.

According to USSI's president, digital signage offered growth opportunities for those with experience in CE, networking or point-of-sale technologies.

Ingram's US digital signage vendor partners include Samsung, NEC, Sony, ViewSonic, Cisco, AVI and AOpen.

Ingram Micro's Australian director of product management and marketing, Matt Sanderson, said the company was looking at the digital signage space as a growth opportunity for 2008. While some of its vendors already play in this space locally, the distributor has not formalised any digital signage strategy so far.

"We're in discussions with a number of vendors in this [digital signage] space and hope to make some announcements at the back-end of Q1 next year," he said. "We're trying to drive our consumer strategy at the moment - this bolts on the back of that."

Ingram vice-president of US vendor management and the new head of the digital signage division, Kevin Prewett, said business owners were looking for new ways to brand themselves and communicate with customers and employees in real-time. Digital signage was a way to enhance both.


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