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Nortel Launches Specialist Channel Program In Australia

  • 26 November, 2007 11:16

<p>Networking company Nortel* [NYSE/TSX: NT] has launched a new specialisation program for its nPower channel partners in Australia to support the company’s Innovative Communications Alliance with Microsoft.</p>
<p>The new program will see a number of large Nortel partners specialising in designing and implementing Unified Communications solutions as part of the Innovative Communications Alliance in Australia. Microsoft and Nortel created the Innovative Communications Alliance last year to jointly address the need for Unified Communications solutions in their respective markets across the globe.</p>
<p>“Unified Communications is a relatively new technology category so we can’t expect our channel partners to launch themselves into selling the solutions without sufficient training or implementation experience,” says Neville James, channels and marketing manager, Australia and New Zealand, Nortel.</p>
<p>“The Unified Communications specialist program is therefore designed to help our channel partners hit the ground running, to simplify the business case for their customers, and for them to gain valuable on-the-job training from experienced Nortel and Microsoft personnel,” says James.</p>
<p>Rather than assuming its partners will skill up on their own, Nortel is taking a more holistic approach to help partners deploy multi-vendor Unified Communications solutions. Nortel will provide on-the-job training for partners to assist them with building skills around integrating solutions, and will also give partners access to integration experts to assist them while performing onsite deployments. Once customer deployments are live, Nortel will provide support for the joint Nortel and Microsoft solution so partners need only deal with one point of contact.</p>
<p>Other specialist partner benefits include:
• Brand recognition in association with Nortel and Microsoft, adding credibility in the market;
• A customer leads / database intersection program that enables joint marketing campaigns;
• Specialist reward funds to bolster a partner’s existing marketing resources;
• Access to Nortel integration services and demo centres so partners can leverage Nortel’s investment
in trained resources; and
• Access to integration services training to skill up and generate high margin services revenues.</p>
<p>“Eligible participants in the specialist program include current nPower partners with a Silver, Gold, Platinum or Global Solutions Partner nPower designation that have completed the authorisation requirements for the specialist category,” says James. “To receive the specialist benefits and rewards, partners are required to demonstrate their continued commitment to the technology, and we’ve graded the benefits of the program to reward that commitment accordingly.”</p>
<p>A number of Nortel partners have already signed up for the program and are currently finalising their training and accreditation. An announcement on the successful partners will be made shortly.</p>
<p>About Nortel</p>
<p>Nortel is a recognized leader in delivering communications capabilities that make the promise of Business Made Simple a reality for our customers. Our next-generation technologies, for both service provider and enterprise networks, support multimedia and business-critical applications. Nortel’s technologies are designed to help eliminate today's barriers to efficiency, speed and performance by simplifying networks and connecting people to the information they need, when they need it. Nortel does business in more than 150 countries around the world. For more information, visit Nortel on the Web at For the latest Nortel news, visit</p>
<p>Certain statements in this press release may contain words such as “could”, “expects”, “may”, “anticipates”, “believes”, “intends”, “estimates”, ”targets”, “envisions”, “seeks” and other similar language and are considered forward-looking statements or information under applicable securities legislation. These statements are based on Nortel’s current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which Nortel operates. These statements are subject to important assumptions, risks and uncertainties, which are difficult to predict and the actual outcome may be materially different from those contemplated in forward-looking statements. For additional information with respect to certain of these and other factors, see Nortel’s Annual Report on Form10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC. Unless otherwise required by applicable securities laws, Nortel disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.</p>
<p>*Nortel, the Nortel logo and the Globemark are trademarks of Nortel Networks.</p>
<p>**This is a 3rd party link as described in our Web linking practices.</p>
<p>Use of the terms “partner” and “partnership” does not imply a legal partnership between Nortel and any other party.</p>

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