Exinda strengthens northern presence

Exinda strengthens northern presence

Vendor aims to recruit more resellers

Network performance management vendor, Exinda Networks, has hired Sally Weatherald as its northern region sales manager.

Based in Sydney, she will cover the Queensland, NSW, ACT and NZ markets.

A/NZ country manager, Mark Geddes, said Weatherald's responsibilities involved reseller recruitment, sales training and working with partners to help service their customers. She will work in conjunction with Exinda's distributors, Techplus and NZ-based Crawford Technologies.

"Sally is looking at recruiting new resellers, reviewing existing ones and putting together structured go-to market plans with them," Geddes said. "Within the northern region there are around 35 authorised resellers."

To become an Exinda reseller, Geddes said, partners must be able to work in the networking space and see WAN optimisation as a space of interest.

"They need to meet the sales and technical criteria to resell our product, and have the desire to work on a business plan," he said.

Before joining Exinda, Weatherald was a business development manager at Integ Communications where she managed accounts, sales and marketing strategies. Her resume includes roles at NEC Business Solutions, Concerto Software and SAP.

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