Systems integrator VeCommerce has struck a deal with Tricon Restaurants Australia, the holding company for Pizza Hut, to provide the food retailer with a voice-enabled pizza ordering facility.
VeCommerce developed a new application for the contract, named VeBook, which consists of the various rules necessary to best guide a consumer through the pizza ordering process. Much of the code is based on other voice applications developed for existing customers such as the TAB, Caltex and Regent Taxis.
Under the terms of the contract, VeCommerce will be paid on a per-transaction basis, with revenue generated only if Pizza Hut customers prefer the voice-enabled system. VeCommerce managing director Paul Magee expects the deal to yield VeCommerce around $2 million.