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Vignette Accelerates Content Contribution and Publishing With Latest Content Management Release

  • 17 October, 2007 09:53

<p>In-context editing and personalised start pages help business users deliver more compelling Web experiences.</p>
<p>SYDNEY, Australia - 17 October 2007 — Vignette (NASDAQ: VIGN) today announced the worldwide availability of its enhanced Vignette Content Management (VCM) product. As the flagship product within Vignette’s Next-Generation Web solution suite, VCM adds significant usability features which streamline the content contribution process and enable organisations to deliver richer, more interactive Web experiences.</p>
<p>Vignette Content Management now features personalised and customisable start pages for content contributors, which reduces the amount of time and steps required to publish or update content. In-context editing leverages the Web site as the management interface to create and modify content and allows for entire pages to be replicated for use anywhere within the site. A more efficient publishing process means organisations can accelerate content to market and deliver more relevant online experiences that reinforce the brand, extend customer relationships and provide new channels for growth.</p>
<p>“The Veria brand is focused on helping people live a healthier and happier lifestyle, and it’s important our Web site and e-commerce offerings reflect that image,” said Dheeraj Kapuria, chief executive officer for Natural Wellness USA, Inc., which owns Veria.com. “We rely on Vignette’s easy-to-use, scalable platform to deliver rich interactive customer experiences complete with video, audio, graphics and other dynamic content to ensure our Web site is able to grow with our subscriber base.”</p>
<p>An important tenet of customer experience management is the ability to connect with users on any device at any time. VCM provides organisations the ability to manage the entire content process from creation to delivery from a single location and distribute that content to multiple channels and devices. Additional benefits include the following:</p>
<p>· Increased content contributor productivity with a streamlined user interface that allows personalisation of saved searches, shortcuts and tracking of recent activity</p>
<p>· Enhanced presentation management capabilities that enable business users to quickly control the site experience</p>
<p>· New AJAX-based content components to help end users find what they are looking for more quickly</p>
<p>“With this new release, we are helping organisations turn their employees into an army of content contributors and easing the burden on IT in the process,” said Leo Brunnick, senior vice president of products and marketing at Vignette. “We worked closely with our customers in developing this product to ensure they spend less time managing the content lifecycle and more time driving value from the channel. This is the first in a series of Vignette product announcements focused on making the Web experience more personal, social and available across a variety of channels and devices.”</p>
<p>“Consumer technologies are increasingly being adopted in corporate environments and may play a greater role in helping companies achieve their corporate goals and improve interactions in the enterprise ecosystem,” said Toby Bell, research vice president at Gartner. “Web 2.0 browser technologies like AJAX can overcome the limitations of HTML to provide rich Internet applications without the need for proprietary clients, while really simple syndication (RSS) can push links, alerts and content to users to overcome e-mail overload.”</p>
<p>About Vignette</p>
<p>Vignette helps organisations improve interactions with customers, partners and associates by delivering highly personalised, interactive online experiences. Our early content management and delivery tools laid the groundwork for some of the Web’s most popular sites.</p>
<p>Today, our award-winning Next-Generation Web solution powers some of the world’s most recognisable online brands and enables organisations to have more meaningful online interactions. Our Imaging and Workflow solution adds the ability to deliver and manage online and offline document-driven customer transactions. Vignette is headquartered in Austin, Texas with operations worldwide. Visit www.vignette.com.</p>
<p>FORWARD-LOOKING STATEMENTS</p>
<p>The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette’s products, future sales, market growth and competition.</p>
<p>All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company’s reports filed from time to time with the Securities and Exchange Commission.</p>
<p>Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.</p>
<p>Media Contact:</p>
<p>Jessica Tubnor
Max Australia
+61 2 9954 3492
Jessica.tubnor@maxaustralia.com.au</p>

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