Dicker Data takes Netgear into SMB

Dicker Data takes Netgear into SMB

Distributor makes its first foray into networking.

Dicker Data has inked a distribution deal with Netgear to kick off its networking business.

The distributor will predominantly focus on the SMB market but will have access to all Netgear products including its ProSafe line, which features switching, storage, PoE, VPN routers, SSL, software, access points and wireless controllers.

Dicker Data sales manager, Chris Price, said it had been looking for a vendor to help it get into the networking space.

"It has been a gap in our distribution mix for a long time and Netgear will rectify that," he said. "In terms of the distribution strategy, their presence in the SMB space was diminished with the demise of Tecksel so that is where we come into play."

Price said Netgear products would be a complementary fit with its range of servers and notebooks from HP, Toshiba, LG and NEC.

"We see it as incremental business because it is a new vendor in a new area for us, so it will definitely be advantageous to our revenue stream," he said. "We have got a technical and pre-sales team that has been trained up and we have also got four people looking after Netgear sales."

Price defined the SMB space as the 5-500 seat market. The NSW-based distributor currently has about 3100 resellers on its books. Dicker Data joins Ingram Micro, Synnex, NetWorld Systems, BMS Technology and J Mills in Netgear's distribution stable. The vendor's country manager, Ryan Parker, said it had been looking to fill a hole in its distribution channel.

"If you look at the types of products we sell, half our range is targeted at the home space and the other half is at the SMB up to medium-sized enterprise. We need have fairly broad coverage to be able to touch the customers we want work with," he said.

Netgear was previously distributed by NSW-based distributor, Tecksel, which went into administration in July. The company blamed a fall out with the vendor as contributing to its demise.

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