ARN ICT Industry Awards
Nortel appoints Kirsten Gilbertson to lead Nortel and Microsoft Innovative Communications Alliance in Asia
- 12 November, 2007 09:27
<p>Nortel has appointed Kirsten Gilbertson to lead its Innovative Communications Alliance with Microsoft in Asia.</p>
<p>Gilbertson was previously in charge of the Alliance for Australia and New Zealand, and will continue to be based in Sydney for her new role.</p>
<p>The new role will expand on Gilbertson’s existing responsibilities, which include:
Lead the go-to-market strategy for Asia, including direct touch, channels and services.
Internal responsibility for Alliance solutions and services, from sales and service delivery to support.
Ensure the right business model and investments to deliver the revenue objectives for the Alliance in Asia.
Drive market demand and ensure that the company has the right marketing strategy in place.
Identify business opportunities, manage budgets and planning.</p>
<p>“I am excited to take on this role at a juncture where the market for Unified Communications and our ICA solution is growing rapidly,” says Gilbertson.</p>
<p>“Companies that have already adopted IP telephony are looking for new ways to further increase the value of their investment, and our Unified Communications solution gives them the means to do so through the marriage of Nortel’s communications capabilities and the desktop software they use every day,” says Gilbertson. “For companies that haven’t yet made the move to IP telephony it’s a compelling reason to switch.”</p>
<p>Gilbertson began working in Nortel’s marketing team almost 10 years ago and within a year was promoted to channel marketing manager for Nortel’s Enterprise division.</p>
<p>Soon afterwards she was offered a more expansive role overseeing channel marketing into Asia, a position that she held for two years.</p>
<p>By July 2003 Gilbertson had moved into a strategic role in the channel team, co-developing the channels strategy and marketing plan for Australia and New Zealand, and slowly moving back towards the channel account management side of the business.</p>
<p>In 2006 Gilbertson was handed responsibility for managing the Microsoft account in Australia and New Zealand following the announcement of the Innovative Communications Alliance, where she drove momentum in the local market for a strong pipeline and a sizable contribution to the 300-plus wins achieved to date globally for the Alliance.</p>
<p>During her time with Nortel, Gilbertson has completed a number of leadership and management courses offered internally by the company to staff that show the most potential for these roles. Nortel also runs a regular Leadership Edge program globally, for which Gilbertson was selected and completed over a 12-month period.</p>
<p>Nortel and Microsoft entered into a strategic global alliance in June 2006 to jointly develop technology solutions that combine the companies’ expertise in phone systems and software respectively. Unified Communications refers to the technology that combines traditional hardware-based phone systems with desktop software, which makes it possible, among other things, to initiate phone calls directly from desktop software like Microsoft Office.</p>
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