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Altec Lansing drops Audion for new distribution line-up

Altec Lansing drops Audion for new distribution line-up

The vendor appoints Anyware, Amber and Roadhound and looks to grow its retail presence

Audio vendor and Plantronics subsidiary, Altec Lansing, has dropped Audion Innovision as a distributor and appointed three new faces to its line-up: Anyware Computer Accessories, Amber Technology and Roadhound Electronics.

Plantronics national retail sales manager, Chris Brown, said it was important to integrate Altec Lansing into its established Plantronics distribution model. The company was acquired by Plantronics in 2005.

"The appointment of the new Altec Lansing distributors will ensure a greater reach for us into the retail space and it really complements our entire portfolio of products," he said.

"Anyware focuses on the IT channel, so their focus will revolve around the iMotion portable iPod dock units and PC audio devices. Roadhound will be looking at getting products out to their mobile accessories and handset reseller channel. Amber has a reach into Hi-Fi specialists as well as good relationships with mass merchants including Target, Big W and Harvey Norman."

Brown said the vendor will also introduce new products in November including Bluetooth speaker devices and stereo enabled headsets designed for MP3 capable mobile phones.

Audion Innovision managing director, Boyd Dainton, said Plantronics had provided it with a six-month termination notice. Audion had been carrying the products for about 14 years.

"As sad as it may be for us, we are not criticising their decision," Dainton said. "They [Plantronics] demonstrated their keenness to use their own distribution [partners] rather than Altec Lansing's. It was certainly not what we would liked to have seen but at the end of day, they now own Altec."

To counteract any loss of market share, Dainton said it is assisting Akai to re-launch in the local market. In January, Audion will introduce Akai's range of iPod and MP3 player speaker systems as well as their LCDs and plasmas.

"We expect it to be a substantial business for us and about 5-10 times more than that of Altec Lansing," he said.

Anyware managing director, Garrison Huang, said Altec was a significant brand name to have in its stable.

"It complements our existing range of products," he said. "We are missing a very strong brand name in terms of speakers."

Huang said he will offer the range to independent resellers and provide sales incentives including discounts, road shows and special bulk pricing.

Amber Technology national sales and marketing manager for accessories division, Phil Simmons, said the new deal also enhanced its accessories offering.

"We currently distribute Bandridge which provides AV cabling, One For All universal remote controls and APC's power surge protection," he said. "We plan to make Altec a well known brand in the Australian market place and get it to a point where it is the first brand thought of for iPod accessories, computer audio and headphones."


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