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NETGEAR continues its pursuit of the SMB market with the help of specialist distributor, Dicker Data

  • 29 October, 2007 10:08

<p>NETGEAR (Nasdaq: NTGR) has appointed long-standing local company, Dicker Data, as a distributor of its business and consumer products.</p>
<p>NETGEAR’s Australian country manager, Ryan Parker, explains the company selected Dicker Data because of its strong customer service focus and standing in the industry.</p>
<p>“Dicker Data has 29 years of experience in the Australian IT industry and a reputation for looking after its reseller base,” says Parker. “This partnership gives us access to a significant number of SMB-focused resellers and we also feel Dicker Data’s selection of core vendors particularly complements NETGEAR’s SMB ProSafe product range.”</p>
<p>Dicker Data has received its first shipping of NETGEAR’s products and the sales and business development team has already undertaken sales and technical training.</p>
<p>Dicker Data managing director, David Dicker, explains NETGEAR is the company’s first networking vendor. “The Australian IT industry is a very tough market for distributors and this partnership gives us the opportunity to move into an entirely new area of business.”</p>
<p>Dicker Data has around 3,100 resellers Australia-wide.</p>
<p>Dicker Data’s sales manager, Chris Price, says, “Dicker Data will start an advertising and telemarketing campaign in November to let our resellers know we can now do next day supply of NETGEAR’s SMB ProSafe product range, its new ReadyNAS storage line and consumer products.”</p>
<p>NETGEAR’s ProSafe product line now incorporates switching, storage, PoE, VPN routers and SSL, software, access points and wireless controllers.</p>
<p>About NETGEAR</p>
<p>NETGEAR (Nasdaq: NTGR) designs technologically advanced, branded networking products that address the specific needs of businesses and home users. Headquartered in Santa Clara, California, NETGEAR’s suite of approximately 100 products enables users to share Internet access, peripherals, files, digital multimedia content and applications among multiple personal computers and other Internet-enabled devices. For more information, visit the company's website at or call 02 8448 2072.</p>
<p>NETGEAR and the NETGEAR logo are registered trademarks of NETGEAR, Inc. in the United States and other countries. Other brand and product names are trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
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<p>About Dicker Data</p>
<p>Dicker Data was founded in July, 1978. We are celebrating our 29th year of hardware distribution. We are 100% Australian owned and operated, exclusively selling to resellers. Dicker Data is a focused specialised hardware distribution company. We pride ourselves on customer service and product knowledge.</p>
<p>Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for NETGEAR, Inc.:
This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the expected performance characteristics, specifications, market acceptance, market growth, specific uses and market position of NETGEAR, Inc. and its products and technology are forward-looking statements. Other forward-looking statements generally can be identified by the use of forward-looking terminology such as, “believe”, “expect”, “may”, “will”, “intend”, “estimate”, “continue”, or similar expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include, without limitation, the price and performance requirements of our customers, demand for our products, potential delays in development or certification of our products and other risks detailed in our periodic reports and other documents filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. NETGEAR does not assume any obligation to update these forward-looking statements.</p>

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