Compaq Computer has upped the ante on its Need for Speed promotion, increasing the maximum cash-back claim to $500 and introducing a matching rebate scheme designed to encourage small and independent resellers to target the SME market with solutions rather than standalone products.
After week eight of the 10-week promotion, over 300 claims have been lodged with Compaq, with one unnamed reseller claiming over $5000 to date. This follows a 70 per cent participation rate from Compaq's third-tier resellers (possessing one to 10 staff), according to Nicholas Lynch, Compaq Australia market development manager of industry standard servers.
Compaq has provided a $20 cash-back incentive to individual sales representatives from its resellers on any purchase of one of three product groups: ProLiant servers, StorageWorks DLT/SDLT tape drives or Compaq uninterruptible power supply (UPS) systems from Compaq distributors. For purchases involving two of the three product groups, the cash-back offer is $50, and for all three groups it is $100.
With two weeks left in the promotion, Lynch said the offers have been increased to $100 for the purchase of one product group, $250 for a purchase involving two product groups and $500 for a purchase incorporating all three.
In addition, Compaq has introduced a rebate program based on similar conditions that will enable resellers to further enhance margins or bottom-line profit, Lynch said.
Participating distributors include Dicker Data, Tech Pacific, Express Data, Ingram Micro, IT Wholesale, Magnafield, TERA International, Hi Tech Distribution, BMS Technology and Zeus Technology. The promotion covers orders placed between November 1, 2001, and January 31, 2002. Claims will be accepted until the end of February. www.compaq.com.au/needforspeed