Victorian distributor, Westan, has inked a deal with UK-based hardware vendor, New Medium Enterprises (NME).
Westan will have access to its high-end high definition virtual multilayer disc (HD-VMD) player.
VMDs can store more than two full feature length films in 1080p resolution. The players use red laser technology but are also compatible with blue laser gear.
Westan executive director, Kamil Aghtan, said the deal would allow the distributor to introduce a new competitor to Blu-ray.
"It's going to allow us to bring HD to a wider market because it is an affordable product," he said. "At this stage we are only bringing its high-end player into the market, which has a USB port where users can actually plug in a USB storage device and play content off the USB."
Aghtan said he would bundle NME with other devices such as projectors and LCDs.
The product ships from November and will be offered to retailers.
"We distribute Samsung Blu-ray DVD players, but they are at a higher price point and are specific players targeting the high-end market. NME will be targeted at the mass market, with a much broader appeal," Aghtan said.