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MBC Delivers Rich Entertainment Services with Vignette

  • 17 September, 2007 14:39

<p>Leading Middle East broadcaster to offer multichannel next-generation Web experience to viewers</p>
<p>SYDNEY, Australia — 17 September 2007 — Vignette (NASDAQ:VIGN), a leading Next-Generation Web solutions provider, today announced the successful deployment of its Vignette Digital Services Hub to power the online presence of MBC television, one of the Middle East's largest broadcast channels with a global footprint.</p>
<p>MBC.net leverages the Vignette Digital Services Hub to deliver program information and video clips to more than 20,000 visitors daily. Vignette’s flexible platform also enabled the broadcast provider to launch microsites within a short timeframe, an essential requirement for adding new services like online communities, mobile access and IPTV.</p>
<p>“As the lines between Web and television begin to blur, customers are demanding more personalised services like video-on-demand and social networks,” said Dr. Ammar Bakkar, group director of New Media at MBC. “We are confident Vignette can help us set the standard for delivering engaging interactive content over any Web-enabled device.”</p>
<p>“Maintaining customer loyalty and brand awareness while driving revenue from valuable digital content is essential for media and entertainment organisations,” said Leo Brunnick, senior vice president of products and marketing at Vignette. “Vignette’s Digital Services Hub is directly addressing these challenges by enabling these organisations to deliver personal, social and multichannel experiences direct to the consumer.”</p>
<p>About Vignette
Vignette helps organisations improve interactions with customers and partners by delivering highly personalised, interactive online experiences. Our early content management and delivery tools laid the groundwork for some of the Web’s most popular sites. Today, our award-winning Next-Generation Web solution powers some of the world’s most recognisable online brands and enables organisations to have more meaningful interactions with their customers and associates. Our Imaging and Workflow solution adds the ability to deliver and manage online and offline document-driven customer transactions. Vignette is headquartered in Austin, Texas with operations worldwide. Visit www.vignette.com .</p>
<p>FORWARD-LOOKING STATEMENTS</p>
<p>The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette’s products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company’s reports filed from time to time with the Securities and Exchange Commission.</p>
<p>Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in the United States and other countries.</p>
<p>All other names are the trademarks or registered trademarks of their respective companies.</p>
<p>Media Contact:</p>
<p>Jessica Tubnor
Max Australia
+61 2 9954 3492
Jessica.tubnor@maxaustralia.com.au</p>

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