Melbourne distributor, Avalanche Technology, has spun off a new company, AVG (ANZ), to focus solely on booming sales for AVG antivirus. AVG (ANZ) managing director, Peter Cameron, said customers were often confused by the Avalanche name when they rang up asking for AVG.
Moreover, Czech Republic developer and AVG creator, Grisoft, was similarly changing its name to AVG, he said.
"Every time we answered the telephone, we'd say 'Avalanche' and they'd ask if we dealt with AVG," Cameron said. "While our AVG business has just grown and grown."
Cameron said the distributor's sales of AVG antivirus had doubled in the last 12 months but he would not release specific figures.
AVG wanted more resellers. It was adding about 60 a month at the moment, had added 450 in the last 12 months and had about 1225 on its books in total, Cameron said.
"Our growth area is in the SMB market, really built upon the goodwill of the free product," he said.
Cameron claimed AVG attracted a lot of users, especially in small businesses, who moved onto the paid, fuller-featured product after trying the free version. The company also offered a two-year license for the software, instead of the more usual annual subscription.
"People see AVG as good value," he said.
Resellers could sign up online and would get access to marketing collateral such as mugs, stickers, point-of-sale materials, posters and CDs as well as a not-for-retail version of AVG to use themselves.
"And then we provide full backup and sales support," Cameron said.
The new distributor was already expanding, opening an office in WA and adding new hires to its 16-strong staff, including a technical support specialist, marketing manager and business development manager.
"We plan on having 22 staff by the end of the year," he said.
The company offers regular incentives, such as reseller prizes, and tries to communicate with every reseller at least once every 45 days, he said.
Avalanche will carry on as a separate entity, distributing products like FinePrint and pdfFactory Pro. The two businesses would move into separate offices, Cameron said.