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Simms International forms alliance with Western Digital to Distribute External Drives to Apple Channel

  • 12 September, 2007 09:30

<p>Specialist supplier of IT products and services and leading Apple distributor, Simms International, has formed a distribution alliance with Western Digital, the world’s leading disk drive manufacturer, to supply the Apple market with premium quality external drives.</p>
<p>Simms International Managing Director, Danny Moore, said the Western Digital drives, with capacities up to 2TB, five-year warranties and highly competitive price points, are a significant addition to Simms’ product set.</p>
<p>“The Western Digital agreement extends our broad range of premium Mac-compatible products and cements our position as the leading Apple distributor in Australia. Western Digital enjoys an outstanding reputation for quality, capacity and performance, and we are proud to offer its external drives to our customers,” he said.</p>
<p>Simms will also offer its sales, marketing, technical support and logistics expertise to assist its resellers in taking full advantage of opportunities to sell the Western Digital products.</p>
<p>“We are delighted to partner with Simms International to increase our reach within the Apple channel,” said Western Digital’s Sales and Marketing Director, Craig Davis. “We respect their expertise and focus in this marketplace and look forward to a long partnership that adds value for both our resellers and their customers.”</p>
<p>About Simms International
Simms International is a specialist supplier of IT products and services to the retail, reseller, system-integrator, distribution and OEM channels. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms International has been a worldwide partner of Kingston Technology since 1990, and is the manufacturer’s longest serving specialist distributor. Simms is an Authorised Apple Distributor and Gold Service Provider, and maintains strong relationships with other pre-eminent vendors. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit</p>
<p>For further information please contact:
Linda O’Neill Simms International 02 9026 3141
Shuna Boyd BoydPR 02 9418 8100</p>

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