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LG sprinkles magic at road show

LG sprinkles magic at road show

Comedians, a stunt violinist and Aerial Angels entertained retail partners at LG's 'La Grande Magic' 2007 Roadshow. The circus themed event took place across five cities: Brisbane, Adelaide, Perth, Melbourne and Sydney. One of the highlights at the shows was LG's new range of full HD 1080p LCD TVs but the rabbit didn't come out of the hat until attendees were shown magic tricks by magician/comedian, Matt Hollywood. A stunt violinist, Shenzo, and acrobatic artists from Aerial Angels added to the night's entertainment. Also on-hand to celebrate the brand's 10 years in the local market were a host of LG key speakers including local managing director, Daniel Shin, and director of sales, Graeme Cunningham.

"It was a fantastic opportunity for LG to provide retailers with an exclusive glimpse into exciting new products and campaigns on the horizon," Shin said. "Most importantly, we wanted to treat them to a magical evening in celebration of the Life's Good philosophy."


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