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Powermove gets Creative

Powermove gets Creative

Distributor anticipates $1.5 million boost in revenue from new Mac-based speaker range

Melbourne-based accessories distributor, Powermove, has scored a deal with multimedia vendor, Creative Labs. It will have exclusive access to Creative's recently launched Made for iPod range of audio accessories.

Powermove CEO, John Osmotherly, said it had been impressed with the quality of the vendor's speaker range. When he discovered Creative had achieved a license to run in Apple's Made for iPod program, he was keen to work together.

"Creative has been around in the PC channel but they have never been in the Mac arena," he said. "We're so excited to work in the iPod space and this is a breakthrough."

The Made for iPod range includes the Creative X-Fi i600 sound system, Creative PlayDock i500, Creative TravelSound i and the Creative Xdock for iPod with Wireless Streaming.

Osmotherly anticipated the range would boost Powermove's revenue by about $1.5 million in the first year based on the vendor's current product roadmap.

Besides targeting Apple resellers, Osmotherly said it would also take the range to mass merchants. Altech Computers and Achieva also distribute Creative products.

Creative sales manager, Nick Angelucci, said the Apple market was unchartered territory and it was relying on Powermove's expertise in that field.

"We are focused on re-establishing our MP3 player business in the reseller channel," he said. "We're trying to move into value-add and expert distribution companies rather than box movers. We want to complement what we already have for our current distribution model and try to give everyone an even run to the finish line."


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