BMS takes on Anthology

BMS takes on Anthology

South Australian-based distributor, BMS Technology, has become the latest supplier to sign on for the Yellow Machine storage appliance from Anthology Solutions.

BMS general manager, Anthony Szabo, said the significant deal provided it with a good opportunity to add more storage products to its range.

"We don't have a lot of storage-based solutions. Yellow Machine will work well with our current networking products from Netgear," he said.

He aimed to generate $50,000 in revenue per month and was counting on its current SMB reseller base to take the range to market, Szabo said.

The BMS appointment follows a distribution deal between Anthology and Western Australia-based J Mills Distribution in May. The vendor's other distributors are Cradle Technology and Tecksel.

Anthology country manager, John Robinson, said its partners were chosen to address different geographies.

"I want to cover all of the geographic opportunities that exist without crowding the market too much and without creating any conflict with existing partners," he said. "BMS offers a very similar access to a market in SA that J Mills has WA, where they focus exclusively on those states.

"We are still basically in start-up mode and it's encouraging to see we have these partners who have come on-board to get Yellow Machine into the market."

In conjunction with Anthology, BMS will be hosting a Yellow Machine product event for partners on June 21 at its SA premises.

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