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Vodafone and Brightpoint Australia Extend Distribution Partnership

  • 07 August, 2007 11:38

<p><b>Global mobile company use Brightpoint’s strengths to increase retail presence</b></p>
<p>Brightpoint Australia (Pty.) Limited, a subsidiary of Brightpoint, Inc, a leading global distributor of wireless devices and provider of customised logistic services to the wireless industry, announced that it has extended its Outsourced Logistics Services agreement with Vodafone Australia, a leading supplier of mobile telecommunications and solutions.</p>
<p>Under the agreement, Brightpoint will continue to provide Vodafone’s Handset Fulfillment and Logistic Services incorporating all inventory handling, pick pack, warehousing and distribution, retail and end-user fulfillment, along with returns management services.
“Brightpoint and Vodafone have shared a successful relationship over the past four years. We look forward to further streamlining our operational offerings and providing a full range of customised logistic services as Vodafone continue to grow their subscriber base in the Australian market,” said Felix Wong, Managing Director, Brightpoint Australia. “Our skill-set and expertise in the wireless logistics space provides a compelling value proposition to Vodafone Australia and their customers."</p>
<p>“The re-appointment of Brightpoint is a continuation of Vodafone’s commitment to the ongoing presence in the Australian market” said Prasad Gokhale, Head of Devices for Vodafone Australia. “Brightpoint has been our logistics handling partner since 2002 and as our business has grown Brightpoint has been able to continue to provide the services that our expanding channels have demanded. To outsource was a decision that we did not take lightly, and the dividends have paid off for both organisations as we’ve grown to become partners with the customer at the core of our strategies,” continued Prasad. “We enjoy a close working relationship with Brightpoint who continue to meet new challenges and opportunities.”</p>
<p>This continued partnership allows Brightpoint to distribute Vodafone’s entire range of Pre-paid and Vodafone ‘Live’ products.</p>
<p><b>Note to editor</b></p>
<p>Should you wish to interview Felix Wong from Brightpoint or Prasad Gokhale from Vodafone please contact Sarah at Kinetics on 02 9212 3848 or</p>
<p><b>About Brightpoint </b></p>
<p>Brightpoint, Inc (NASDAQ:CELL) is a global leader in the distribution of wireless devices and in providing customised logistic services to the wireless industry. In 2005, Brightpoint handled 42 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customisation, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Additional information about Brightpoint can be found on its website at</p>
<p>In Australia, Brightpoint employs more than 160 people at its headquarters in Belrose, Sydney and at branch offices in Melbourne, Brisbane, Perth and Adelaide.
About Vodafone</p>
<p>Vodafone provides a full range of telecommunications services, including voice and data communications. Vodafone has equity interest in 26 countries and partner networks in a further 33 countries, with a proportionate customer base of over 179 million worldwide. Vodafone Australia provides quality services to 3.51 million Australian customers. For more information, please visits</p>
<p>Vodafone Pty Limited 2006: VODAFONE and the Vodafone logos are trademarks of the Vodafone Group. Other product and company names mentioned herein may be the trademarks of their respective owners.</p>

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