Peripherals distributor, Anyware Computer Accessories, has cemented a deal to supply products from NetComm subsidiary, Dynalink.
Anyware gains access to the vendor's entire product line including its ADSL and ADSL 2 range and wireless networking products. Managing director, Garrison Huang, said it had distributed Dynalink for a few years but had now made it an official deal.
"Dynalink has a very strong communication offering and is a recognised brand name in the market despite its acquisition by NetComm," he said. "We don't have a very strong communication portfolio. Dynalink has manufacturing support and are strong in terms of go-to-market and that is something we want to take advantage of."
Huang perceived communications as a good growth area for Anyware.
"This relationship signifies our intention to expand in this particular segment," he said. "It's a growing market as more people start using broadband and wireless. We are looking forward to seeing our bottom line improve with this new product."
Huang said Anyware would provide reseller support.
"Often resellers want a better price, but I would like to see resellers say 'can you support my business or help me look at our product offering to see if you have any other products that you could add on to generate more profit'," he said.
NetComm managing director, David Stewart, said Anyware was a good distribution partner because of its strong product focus.
"We are now supporting our channel [through Anyware] and have all of the mechanisms in place with market development funds and account managers that would look at running road shows," he said. "We are now committed on both sides to make it really happen."