Sydney-based software developer, LithiumCorp, has kick-started its indirect sales channel by signing a new distribution deal with digital media supplier, Adimex.
Adimex will take on the vendor's entire product range including its flagship network monitoring solution, Lithium Network Monitoring Platform. Lithium products also support Apple Xserve, Xserve RAID, Xsan (storage area network) and Qlogic switches.
"It is the first step in transitioning not so much away from a direct sales model but augmenting it by adding a distributor," LithiumCorp director, James Wilson, said. "Our debut at MacWorld has pushed the products into the Mac creative, broadcast and TV segments. We have found our niche in those markets and have reached the point with our direct sales where we are starting to see a bit of a plateau. It became pretty clear we could expand by taking better care of our domestic market and appointing Adimex."
Adimex is a business unit of Digistor. It was an ideal fit because of its close ties with Digistor's reseller network, Wilson said. Apple had also given the distributor deal a big tick, he said.
LithiumCorp was now negotiating with exclusive distributors for NZ and Asia and planned to sign up resellers directly in the US, Wilson said. Adimex channel manager, Eamon Drew, said a third party introduced it to Lithium.
"It ties in nicely with our storage and workflow solutions for the creative markets," he said. "It's a good add-on for resellers working in that space."