Microsoft has launched an interactive blog at its annual Australian Partner Conference. Partner TV is a freely available service that will offer everything from senior executive messages to presentations from international speakers and marketing tips.
"The aim is to bring a human face to our content because we have partners in the desert as well as in the major cities," Microsoft partner director, Pip Marlow, said. "Partner TV will augment our newsletters and portals so we will invest a lot of time in keeping it as fresh as possible."
Marlow stressed the importance of creating a sense of community around Partner TV because partners can post comments or email responses to content and said this will heavily influence future content.
Partner TV was originally launched by Microsoft UK in July 2006. Australia is the second country in the world to go live.
The first batch of local content includes Marlow's thoughts on what partners should be focused on at the moment and tips for engaging with Microsoft.
Partner business group manager, Nick Mayhew, and Windows Client director, Jeff Putt, have also posted content. You can find Partner TV at blogs.msdn.com/ozpartnertv.
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