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Apple and Cellnet part company

Apple and Cellnet part company

Lack of focus blamed for the split

Apple and Cellnet are to go their separate ways, ending a six-year relationship. Cellnet CEO, Mark Bloomer, said the agreement had been reached amicably.

"We have to work out how to make our business more profitable and hadn't been giving Apple the focus we have been giving some other vendors," he said. "So we came to a mutual agreement that it was best to terminate the relationship."

Cellnet had been distributing Apple desktops and notebooks but Bloomer said at least 50 per cent of business between the two companies had been iPod sales. Laptops account for the majority of Apple stock left in its warehouse.

Exactly when Cellnet will stop distributing Apple has yet to be sorted out but Bloomer said resources would be redeployed into its key vendor relationships.

"We have identified a number of key vendors but don't want to say who they are at this point because we are still talking to some others," he said. "The transition arrangements will take some time to work out but we will communicate those to customers as soon as they are finalised."

Apple was contacted for this story but a spokesperson refused to comment on partner relationships.


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