For the second year in a row, Acer — with the help of Intel — will be a major sponsor of this year’s Lexmark Indy 300. As a result of the sponsorship, Acer and Intel will give trackside visitors the ability to access computing using a mobile LAN.
Lexmark Indy 300 general manager, James O’Brien, said Acer’s sponsorship of last year’s Indy 300 was the first time wireless technology had been utilised at a motor-sport event in Australia.
“With Acer as major sponsor and exclusive IT hardware vendor for 2004, the event will again be unwired, providing considerable benefit to race teams, media, spectators and organisers across the four-days of racing,” O’Brien said.
Acer marketing director, Raymond Vardanega, said that thanks to the crowd of 300,000 and a worldwide television audience, the Lexmark Indy 300 was the ideal vehicle with which to promote the wireless initiatives of Acer.