Ricoh looks to expand channel

Ricoh looks to expand channel

Pioneer Computers has signed up to distribute and resell Ricoh's business printers. Managing director, Jeff Li, was happy to have the Ricoh range in-house as it would bolster its printer portfolio.

"We've had Brother for 10 years on the consumer side," he said. "This range is more enterprise and offers good margins."

Ricoh national sales manager, Matthew Chivers, said Pioneer's appointment was part of a larger plan to grow a channel for its laser and GelSprinter business printers. The vendor dismantled its longstanding franchise system 12 months ago and is now building a network made up of former franchisees and new resellers. "Pioneer is essentially a reseller for us, but there's no law that stops someone acting like a distributor either," Chivers said. "We're really looking for partners that have a close relationship with customers, not resellers, although in Pioneer's case, it has both."

The vendor is aiming for up to 20 resellers in Sydney and Melbourne by the end of the year.

"We're about halfway there and should be done by the end of the year," Chivers said.

Once Sydney and Melbourne were covered, Ricoh would look to other states as well as regional NSW and Victoria, he said. "We'd like to mix it up a bit and welcome all enquiries," Chivers said. "We're looking to take on shop fronts, PC builders and generally a mix of resellers to give us good and varied coverage."

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Industry Events

24 May
ARN Exchange
20 May
View all events