More resellers go online with Ingram e-commerce tool

More resellers go online with Ingram e-commerce tool

Fruits of Ingram Micro's TechLink4U portal offering are starting to flower, with 96 resellers now on-board and conducting business.

The sales and marketing interface was developed by Intersell. "We're signing 10-12 resellers per month and I don't see it slowing down anytime soon because we're only halfway through the Ingram customer database," Intersell general manager, Wayne Troy, said.

Ingram launched the TechLink4U portal late last year for any reseller that holds a minimum credit limit of $25,000. Those who opt for a Tech- Link4U website pay an initial fee for the license, followed by a monthly fee for the ongoing provision of up-to-date Ingram data, image libraries and credit card processing facilities.

Melbourne-based telecommunications integrator, Data Express, recently opened an online store built on the technology. "We found we were always out at customer sites talking about security or DSL or software-as-a-service and the one thing we weren't talking about was hardware," CEO, Steve Stavroulis, said. "Whenever we've been on-site, there's always a need for something, whether it be consumables, RAM or hard disks."

Stavroulis said businesses, especially SMBs, were purchasing hardware off four or five different resellers because they were approached by multiple suppliers with singular hardware offerings.

"We saw this as a way to start offering hardware to our customers at a corporate rate and reward them for their loyalty," he said. "It gets supplied the next day, and there's also the option of finance through Flexirent. A lot of clients in the SMB sector want hardware, but when things like printers can range between $1000-$15,000, that's a hit on the hip pocket."

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