Melbourne-based Alloys International has inked a distribution deal with Samsung to distribute its laser and multifunction printers (MFPs).
Alloys print specialist, Ron Schoning, said it would aim the range at its SME resellers.
"It's a fairly good complementary line-up, especially with the MFP side of Samsung's products," he said. "We see this as a really exciting line to add because there is a huge growth in the MFP market."
Schoning attributed the deal to its strong imaging and printing heritage. Alloys also carries printing gear from Canon, Epson, Oki, Fuji Xerox, Konica Minolta and Kyocera. Schoning hoped to expand its range of Samsung products down the track to include LCD screens and cameras.
"We would like to expand the Samsung offering, but whether that happens or not, I'm not too sure yet," he said.
Alloys joins existing distributors Ingram Micro, Westan, Altech, XiT and Cellnet.
"Resellers don't have to hold stock: they can bring their customers in and we can do demonstrations for them on the product in our showrooms," Schoning said.
Samsung national sales manager print solutions, Greg Wallis, said it had been searching for a distributor that could add value by providing demonstration facilities and the ability to train resellers on its higher-end products.
"We're broadening our product offering and have gone from just providing laser printers to now offering a range of high-end multifunction products, from SME to corporate printing," he said. "It's really within the corporate printing environment where we see Alloys helping us educate and target the right partners for us."
Alloys is conducting a Samsung product launch for resellers in Melbourne on August 14 to showcase the new range.