Distribution Central moves into storage

Distribution Central moves into storage

Acronis is the first of many storage vendors that Distribution Central plans to partner with

Distribution Central has made a big leap into storage world with the announcement it will be distributing disaster recovery and backup products from Acronis.

The company initially planned to bundle the Acronis software with Netgear's ReadyNAS product for SME and enterprise customers and would start doing roadshows with the two products shortly, marketing director, Nick Verykios, said.

"It completes a rapid backup and restore solution which is what our customers were looking for," he said.

Prior to the Acronis deal, Distribution Central's storage portfolio consisted of some Netgear products and several storage management products with other vendors, Verykios said.

"The market knows that we are building a lot of storage to the NetWorld portfolio," he said. "Just like we built NetWorld out of Firewall [Systems], we will build a storage business out of NetWorld as we add more technology leaders to it."

The distributor is also in talks with several other players.

"We are just trying to make sense of the whole space in terms of who are the tech leaders; who is worth distributing, who is under distributed and whether there is a channel opportunity," Verykios said.

Signing up Distribution Central means Acronis will instantly boost its reseller count and geographical distribution, Acronis managing director, Bill Taylor-Mountford, said.

Distribution Central, which has a strong presence Australia-wide and in New Zealand, joins Queensland-based software distributor, Manaccom, which was the vendor's first partner.

"Manaccom were mainly Queensland-based with a bit of WA. As part of the overall strategy we now have two distributors geographically covering 85-90 per cent of the market and giving us between 600-900 resellers depending on how many are buying at the time. It doubles our capacity straight away," he said.

Taylor-Mountford, who formerly was employed by Symantec, previously had a relationship with Distribution Central director, Scott Frew, when he held the top job at LAN Systems in the 1990s.

"I have had a lot of respect for the way he has built his distribution models," Taylor-Mountford said. "We were looking for a company that focused specifically on latest technology, advanced technology and did training and support as well."

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