Multimedia vendor, Pinnacle, has signed a deal with Audion Innovision for its USB Mac TV tuner device and stopped selling the products through Lako Pacific.
Lako Pacific will continue stocking Pinnacle's branded video editing software. CEO, Evan Kourambas, said the decision to stop selling the Mac-compatible TV tuner cards was amicable.
"We had stock of the tuners and just couldn't sell them," he said. "Pinnacle came to us and said they'd like to try Audion instead. The Mac market really is a different sort of animal."
Audion Innovision marketing manager, Zach Hope, said the Pinnacle hardware would sit alongside its range of speakers and audio systems. Its current vendor partners include Altec-Lansing, AVLabs and Xitel.
"This is a well-known brand name and a good, strong product," he said. "We are always looking for something new."
The two products - Pinnacle TV for Mac DVB-T Stick and Pinnacle TV for Mac Hybrid Stick - retail at $99.95 and $199.95, respectively. While both can receive and record digital television signals, the Hybrid model can also pick up analogue TV.
Hope was confident the Apple channel, particularly Mac-centric retail stores, would see value in the range and get behind it.