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Miglia makes Powermove

Miglia makes Powermove

Digital TV maker cuts Conexus as a distributor and adds Powermove

Melbourne-based accessories distributor, Powermove, has become the sole local supplier of Miglia's digital TV tuner products for Mac.

Powermove managing director, John Osmotherly, said it had been looking to expand out of its iPod heritage with a broader range of accessories for Mac users. It was now stocking Miglia's TVMax+ and TVMini express products.

"This is a step away from iPod, which is exciting for us. We're trying to grow outside of the iPod as we don't want to wind up with all of our eggs in one basket," he said.

"We were looking for something in the Mac space as we have such as strong Apple reseller base. Miglia has given us the opportunity to give their products a boost."

Miglia worldwide sales director, Charles Kennard, said Powermove's appointment would help it to grow Australian market share. The distributor's client portfolio within the Mac market was a strong factor behind the new partnership, he said.

"Wherever possible we always try and work with one distributor: it makes it much easier for us to manage the relationship, focus our efforts, and manage marketing, particularly when you have no physical presence in a country," he said.

The new partnership replaces the vendor's former distribution deal with Conexus. While Conexus had been a great partner in the past, Kennard said the two businesses had strayed apart and ended their relationship through mutual agreement.

"We had a number of new criteria we needed to meet in order to develop our business objectives further, and Conexus had their own business drivers, which suggested they wanted to focus on other core market segments," he said.

Conexus had not responded to requests for comment at time of press.

While the initial focus is on the TV tuner range, Osmotherly said Powermove was also interested in carrying the vendor's Mac- and Skype-compatible IP telephony products and music hardware but ruled out taking on its hard drive product line.

"There's been a lot of talk about Internet phones on the PC side, but not so much for Mac," he said.

Osmotherly said the company was in discussions with other vendors which it hoped to secure in the coming weeks.


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