Ricoh and Pioneer partner up

Ricoh and Pioneer partner up

PC builder deal is part of Ricoh's broader plan to expand its local channel

Pioneer Computers has signed on to resell Ricoh printers as the vendor continues its push to build a larger channel for its laser and GelSprinter business printers.

The PC builder and distributor would both resell and distribute the printer hardware, Ricoh national sales manager, Matthew Chivers, said.

Ricoh dismantled its longstanding franchise system 12 months ago and is in the process of building a new network comprised of former franchisees and new resellers.

"Pioneer is essentially a reseller for us, but there's no law that stops somebody acting like a distributor either," Chivers said. "We are really looking for partners that have a close relationship with customers, not resellers, although in Pioneer's case, it has both."

The vendor is aiming for up to 20 resellers in Sydney and Melbourne by the end of the year.

"We're about halfway there and should be done by the end of the year," Chivers said.

Once Sydney and Melbourne were covered, Ricoh would look to other states as well as regional NSW and Victoria, he said.

"We'd like to mix it up a bit and welcome all enquiries," Chivers said. "We're looking to take on shop fronts, PC builders and generally a mix of resellers to give us good and varied coverage."

Pioneer managing director, Jeff Li, was happy to have the Ricoh range in-house as it would bolster its printer range.

"We've had Brother for 10 years on the consumer side," he said. "This range is more enterprise and has good margins."

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