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Idera Opens APAC office in Melbourne

  • 18 July, 2007 18:03

<p>• Idera Opens Australian Office to Serve Rapidly Growing Asia-Pacific SQL Server Solutions Market
• Houston Texas based Idera Opens Melbourne Office to Support APAC Region Master Distributor, resellers and channel partners.</p>
<p>(For more details contact: Tony Finnemore: SQLTools from Idera - in Asia Pacific - 02 9878 8090 -</p>
<p>Sydney - 18 July – Idera, a leading global provider of management and administration solutions for Microsoft SQL Server, has announced the opening of a new office in Australia to create a local presence and to support SQL Tools, their Master Distributor for the APAC region.</p>
<p>Tony Finnemore, APAC Manager for SQL Tools today welcomed the announcement.</p>
<p>“This is great news for SQL Server users in this region”, he said.</p>
<p>“Idera has experienced rapid growth over the past three years,” Mr. Finnemore said. “The company has expanded its direct and channel sales operations both in the United States and internationally, including the Asia Pacific region.”</p>
<p>The new Idera office will be located at Level 5, 406 Collins St, Melbourne VIC 3000, Australia.</p>
<p>"We are excited about our expansion into the Asia-Pacific region and delighted about the increase in demand for our products in the area," said Rick Pleczko, president and CEO of Idera. "SQL Server has shown strong growth in Australia -- as well as throughout the Asia-Pacific region -- and our business is growing along with it. Having an office in Australia enables us to become more involved in the local SQL Server community and strategically positions us to better advance our business throughout the region."
“With Idera providing local sales and marketing support we will be better able to cope with the growing demand for Idera’s market-leading suite of SQL Server tools. Our fast growing reseller channel will also benefit from Idera’s presence. Idera’s new office will allow us to provide a local Idera presence in two major Australian regions.”
About SQL Tools
SQL Tools is Idera’s master distributor in the Asia Pacific (APAC) region. Based in Sydney Australia, SQL Tools works with Idera users, resellers and channel partners to provide sales and technical support for Idera products in the APAC region. Further information can be found at
About Idera: Tools for SQL Server Management &amp; Administration</p>
<p>Idera delivers a new generation of tools for managing and administering the world's fastest growing database management system – Microsoft SQL Server. Battle-proven and engineered for the enterprise, Idera’s solutions are written by and for SQL Server experts. Our solutions include: Performance Monitoring &amp; Availability, Security &amp; Compliance, Backup and Recovery, and Change &amp; Configuration Management. Idera is a Microsoft Gold Certified Partner with over 5,000 customers and 30,000 licenses worldwide. Headquartered in Houston, Texas, with offices in London, and Sao Paulo, Brazil, Idera’s products are sold and supported directly and via authorized resellers and distributors around the globe. For more information, or to download a free evaluation copy of any of Idera's products, visit</p>
<p>Idera Australia Contact Information: Level 5, 406 Collins St, Melbourne VIC 3000, Australia, Phone: (+61) 3-8616-0182, Email:
Idera is a division of BBS Technologies, Inc. SQLsafe and Idera are trademarks or registered trademarks of BBS Technologies, Inc. or its subsidiaries in the United States and other jurisdictions. All other company and product names may be trademarks or registered trademarks of their respective companies.</p>

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