JB Hi-Fi will start selling Telstra mobile services and content through its retail stores. CEO, Richard Uechtritz, said the mass merchant had added Telstra to its mix because of convergence.
"It's a good time in the market, with the iPhone coming out and other products that are more than a phone," he said. "Before, telecommunications was all about a phone, now it's a mobile multifunction device."
Uechtritz said signing Telstra completed its home entertainment offerings. "We've gotten into the computer business, along with DVDs, cameras, games and the portable audio business in recent years," he said. "We've done these things one at a time because we like to do things well. Mobile phones were the last category we had to fill out our home entertainment offering."
The nature of JB Hi-Fi's Telstra agreement ensured that it would remain exclusive to the telco.
"We're just going to go out there and do a good job and hopefully kick a few goals," Uechtritz said.
Telstra services will be available in some of JB Hi-Fi's Victorian stores in July, and will make their way into the NSW market by Christmas.