Networking security distributor, ChannelWorx, has picked up exclusive local distribution of Extreme Networks hardware. The Ethernet infrastructure vendor previously worked with distribution giant, Ingram Micro.
Extreme worldwide public relations manager, Greg Cross, and Ingram Micro enterprise business manager, Stuart Ellis, confirmed they had cut ties.
"I can confirm for Extreme Networks that this change in distribution for the region has taken place," Cross said. "ChannelWorx is our new exclusive partner."
Ellis said it was now tying up a few loose ends. He would not comment on the reason behind the break-up.
ChannelWorx managing director, Paul Oxley, said the distribution relationship with Extreme came about after it made some enquiries relating to its switching hardware.
"We have a data history and strong relationships with the like of Juniper and Avaya," he said. "Juniper's not well known for its switching, however, so we got talking to Extreme about its products as well."
Coincidentally, Extreme had also begun working with ChannelWorx favourite, Avaya, on an SMB strategy globally, Oxley said. ChannelWorx resellers will kick-off the relationship with an IP telephony bundle for SMBs featuring Avaya IP telephony and Extreme switches.
Oxley said it would work in businesses with up to 250 employees but that most of its resellers were finding a sweet spot in the 100-200 seat range.
While the Extreme Networks relationship would undoubtedly help the distributor grow its reseller base, Oxley preferred to concentrate on existing channel partners.
"Initially, we want to focus on taking the products into our existing channel and really work on the strong, deep relationships we have there," he said. "We want to bring these voice products to data customers as they are the ones who really get the whole VoIP thing."