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Key vendors show support for Cellnet

Key vendors show support for Cellnet

Despite senior personnel changes and a plummeting share price, some key vendors are standing firm behind Cellnet. However, a number of notable companies refused to comment on their relationship with the distributor. Former CEO and managing director, Adam Davenport, quit the distributor in late May, closely followed by general sales manager, Martin Bicknell - one of Davenport's key hires.

A week later, new CEO, Mark Bloomer, axed its annual product road show, Inov8, to focus on more tailored, state-based marketing programs.

Three major vendors contacted by ARN - Epson, Lenovo and Toshiba - expressed their continued support for the Brisbane-based distributor. Epson and Toshiba said it was business as usual, while Lenovo's SMB director, David Nicol, said the partnership remained solid. "Lenovo has no intention of changing what continues to be a successful partnership with Cellnet, our second largest distributor in Australia," he said. "We are pleased with their quarterly performance to date."

IBM is a key Cellnet vendor partner. Business partner organisation director, Andrew Baker, did not comment on whether it was planning to review the relationship. "We have a longstanding and valued relationship with Cellnet as an IBM business partner," he said. "I look forward to meeting the new managing director in the coming weeks."

Despite the show of support from some vendors, Apple, Microsoft and Canon refused to comment on the relationship with the distributor. Acer issued a carefully worded comment through its PR agency saying it currently maintained a relationship with Cellnet.

In the past week, Sony and Neoware have dumped the Queensland-based distributor. Neoware managing director, Michael McGrath, denied Cellnet's current fortunes had caused its axing. Instead, he said he was simply unable to get the same kind of focus with Cellnet as he could with new signing, Infotronics.


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