Thin client vendor, Neoware, has cut ties with Cellnet and Conexus and appointed Infotronics as its new distributor.
Infotronics channel manager, Michael Crocombe, said the thin clients would give it the chance to offer resellers a full server computing package. It was now discussing creating promotional cross-product bundles with other vendors in its line-up.
"We have a number of server-based computing vendors, including AppSense, ThinPrint, and Provision. This gives us a suite to talk to resellers about and promote a full range of product," he said. "We didn't have any thin client products before. But this is certainly not the last piece of the puzzle - we will be knocking on the doors of any vendors with add-on products to become a distributor of it. This will just make us a more compelling option to resellers."
Infotronics will carry the full range of Neoware clients. These scale from entry-level thin client machines through to ruggedised, washable devices for extreme users. It will sit alongside the vendor's existing value-added distributor, Integer.
Neoware managing director, Michael McGrath, said the new distributor appointment was part of a reinvestment into the local market. The vendor has also been building up its local team.
"As part of that, we were looking for more proactive partners to take our solutions to the enterprise market," he said."We're at the stage where we need focused and proactive distribution to achieve the goals we have set.
"We were impressed with Infotronics' offering - both the technologies they have and their people. They have expertise in this space and an ecosystem which we complement successfully."
McGrath said it was unable to get the same level of focus with its former distributors, Cellnet and Conexus. He denied Cellnet's recent financial struggles and management restructure had any impact on its decision.
"We want to develop proactive relationships with key systems integration partners in each state. To achieve that we were after focused distribution partners," he said.
Although its enterprise strategy is largely horizontal, McGrath pointed to the banking and finance, health and government markets as key verticals.