Sterling Commerce chases retail with partners

Sterling Commerce chases retail with partners

Australia's top 20 retailers are in the sights of US software vendor, Sterling Commerce.

The vendor specialises in business process software covering e-sales, supply chain execution, payment processing and business-to-business integration.

With the appointment of its US executive, Josh Brammer, as its Melbourne-based client manager of retail and supply chain business, the vendor was making a concerted effort to crack the local market, managing director, Michael Vulcan, said.

"The US market is probably two or three years ahead of us so we've already been solving the problems the local market is facing," he said.

Brammer will be responsible for engaging clients locally and discussing the software's potential in the local retail environment.

"Although we have clients in the US who are 10 times or even 100 times the size of some retailers here, they all have the same issues," Brammer said. "They all want to control costs, grow revenue and create unique customer experiences."

Vulcan said the vendor would be working with partners to sell and implement the software. He named Sterling's top four locally as IBM, Accenture, Deloitte Touche Tohmatsu and Infosys. "What we'll be showing retailers is that this is a 3-5 year strategy which can be done in bite-sized chunks with a definable return," he said. "If somebody's spending $5-$10 million in the first year, they want to know they'll make an additional $10 - $30 million in that first year."

Brammer was formerly senior services delivery consultant with the vendor, working with major US retailers including Best Buy, Wal-Mart, Target, The Gap, Circuit City and Victoria's Secret.

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