Wireless broadband carrier, BigAir, has extended its market reach by partnering with SME-channel specialist, MaxiNet.
MaxiNet managing director, Chris Ciardi, claimed the business was an old hand at providing wireless broadband having already offered iBurst for many years. He was glad to have access to a wireless service for office spaces.
"We find there are a lot of businesses which might have an Australia-wide network, but the head office can only get a basic ADSL service," he said. "Going wireless is a very attractive option for them."
MaxiNet has already had a win, with HealthZone plumping for BigAir access at its Lane Cove headquarters. The healthcare franchise group had previously struggled with an ADSL service to cover its VoIP, Internet and remote user access requirements.
BigAir CEO, Jason Ashton, said the MaxiNet signing pushed the carrier beyond 30 resellers, including Brennan IT and MyNetFone. He said he was impressed with MaxiNet's wireless broadband evangelism.
"MaxiNet has a focus on the SME market and we already have a strong customer base in the SME market," he said. "It understands customer's needs and, clearly, it also recognises the value of wireless broadband."
Both Ciardi and Ashton agreed the Federal Government's recent proposal to cover regional and rural Australia with wireless broadband had reinforced the technology in the minds of the public as a real and viable broadband alternative.
While it was possible that more businesses currently on ADSL would transfer to a BigAir product being offered by MaxiNet, Ciardi predicted the bulk of sales would come through new broadband installations.
"Some companies will swap because this offers more than ADSL, but many more will find this service suitable because they can't get ADSL at all," he said.
Ashton said the carrier would look to have 50-60 resellers, like MaxiNet, in the next 12 months.