Lenovo remodels partner program

Lenovo remodels partner program

Vendor offers more joint marketing, training and rebates to top tier resellers

Lenovo has remodelled its approach to local resellers resulting in changes to its three partner tiers.

The vendor has renamed its three partner levels Lenovo Premium Business Partner, Lenovo Business Partner and Registered Reseller.

"The program remains the Lenovo Partner Network, but includes enhancements that will improve the support we provide partners to help them grow revenue and profit," Lenovo A/NZ SMB business director, David Nicol, said.

"The top tier will receive the highest level of account management, joint marketing programs, training, rebates and incentives to generate demand for our products," he said. "This group brings in around half our revenue and represents about 20 to 30 partners."

The middle tier would receive similar, albeit less generous, benefits. It represented 100-150 partners, he said. More than 600 partners would be covered by the Registered Reseller tier and given encouragement and set goals to move up the ladder.

"The breakdown of numbers is fairly similar to what we already had," Nicol said. "The main change we're looking at here is added support and collaboration with those top tiers, including a lot of face-to-face interaction with Lenovo."

The refreshed program was unveiled at its inaugural business partner conference - Lenovo Connections - held recently in Beijing. Nichol said it was received positively.

"Our partners were happy to see some good structure and thought put into our program and have recognised that while a number of initiatives are in their infancy, Lenovo is still making an investment," he said. "From the co-marketing to the new partner portal website which gives them access to marketing resources, they can see we've given it a lot of thought and the investment is there."

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