As you can see, this week brings you another very healthy issue of ARN with more than 80 pages thanks largely to a special SMB supplement. Just like the IT industry, publishing is currently going through some significant changes that have forced us to take a good look at our model. We have had to come up with new ways of doing things and launch completely new lines of business in order to stay successful. Sound familiar?
For us at ARN this has meant growing beyond our traditional line of business, which was publishing a weekly news title designed to keep you up to speed with what was happening in the industry. Needless to say we still do that because you are reading it now, but there is much more to ARN these days.
This year has seen us launch Below the Line, a series of supplements offering an in-depth look at particular areas of technology; each month we are producing one issue with an extended feature section (stay tuned for security next week); and we are bringing you a host of additional supplements exploring key trends such as partner profitability and the growing importance of the SMB market.
Our website has had a major facelift and we have made this the home of breaking news as the printed weekly increasingly looks to scratch below the surface and bring you thought-provoking analysis of what is happening in the industry
While these innovations have been natural extensions of our publishing heritage, they have merely been the tip of the iceberg. We have also moved into inhouse video production with the launch of our Channel Watch series, which can be found on our homepage at www.arnnet.com.au; we recently completed a customized video project for market analyst firm, GfK, and are offering these services within the IT industry; and audio will be next as we look to launch a weekly podcast.
Then there are events, with our round table lunches now well established and respected in the industry. I was in Brisbane last week hosting the first we have conducted outside of Sydney and look forward to making a habit of taking the concept on the road with a visit to Melbourne and a return to Brisbane already marked in the diary.
All of these changes have brought different challenges and we are constantly adapting to fragmentation in the publishing industry that means delivering new content in a host of different formats.
Change is a familiar concept for IT professionals right now but, although fat product margins might be a thing of the past, market trends suggest the channel has a bright future. Just because SMB is the hottest market this year does not mean money is suddenly going to start falling from the sky, but those who dedicate plenty of time to working on their business (instead of in it), and understand their value proposition, will be handsomely rewarded.