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Intel googles reseller advertising

Intel googles reseller advertising

Intel has teamed up with Google to launch a global online advertising program for resellers.

The chipmaker has also developed a virtual marketing storefront to help partners with ordering merchandise and services, placing print ads and applying their own company logos. National marketing manager, Kate Burleigh, said one of the things Intel had identified was the powerful use of online advertising for selling PCs.

"With a lot of customers, the first place they will go when they are thinking of getting into the market to buy a new PC is online," she said.

"We have also listened to their feedback and one of the things our partners told us was that they would like more flexibility with using Intel co-marketing dollars for in-store merchandise such as display units."

Google will develop the advertising templates. Intel will also contribute to the production and organisation of posting the ads.

"We are trying to build more flexibility into the program and make it easier for resellers to get their advertising approved so they get the full reimbursement from Intel instead of making a mistake and not quite getting our branding right, etc," Burleigh said.

"What we noticed with a lot of resellers is that they don't have in-house advertising departments or Intel Inside creative people that can do ads for them.

This takes a lot of the burden away from resellers in terms of having to create and produce their own online advertisements."

The program is currently in its pilot phase and will be launched by Q3.


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