Infotronics channel manager, Anne Waterhouse, has quit the distributor to take on a partner manager role with Trend Micro. She starts at the security vendor on June 12.
Trend Micro enterprise director, Michael May, said the newly created position was part of a broader plan to re-engage with the channel.
"One of the goals I'm trying to achieve is to re-engage the channel with our enterprise team, particularly from a training perspective," he said. "We have not done this well in the past, and I'm prepared to take it on the chin, but we want to correct that."
Waterhouse will be responsible for managing channel accounts in Victoria, South Australia and Western Australia. She is the third account manager to be brought on-board.
"We have not had a partner account manager in Melbourne before, so it goes towards expanding our channel engagement," May said. "The only way to grow our business effectively is to have a much stronger channel model."
Trend Micro maintains a list of enterprise customer accounts. May said it wanted to push the work out to partners where possible.
"There will be direct engagement, but we want partners to work more with our direct sales reps," he said. "Our major accounts, such as banks, utilities, etc - we need the channel in there to get coverage, but we also want to have them managing customer contracts.
"It's about growing the channel's revenue base."
Waterhouse said she was excited about the move.
"I am looking forward to focusing on a tier one vendor and working in the enterprise space," she said.
Waterhouse will be replaced at Infotronics by Peter Detering.