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CA ups retail distribution

CA ups retail distribution

Software vendor signs on Atari to ramp up local retail sales

CA has inked a distribution agreement with Atari to help strengthen its presence in retail.

The distributor will have access to CA's home and small office range, which consists of CA Internet Security Suite, CA Anti-Virus, CA Anti-Spyware, and CA Desktop DNA Migrator. CA home and small office director, Patrina Kerr, said it sifted through many of the retail specialised distributors in the market and Atari had met its requirements.

"We recognised about six months ago that we needed to have a far more focused partner in the retail channel. There are actually not many distributors in A/NZ that focus and specialise solely on the retail," she said. "For us, it provides the ability to have a focused partner driving into that space."

Atari joins Ingram Micro and Saratoga in CA's distribution line-up. Kerr said CA's route to market varies from SMB type resellers right through to OEMs.

"Retail is extremely competitive in Australia. We recognised that to be able to achieve some of our objectives, we needed to have differentiator in the market," she said. "For us that included a field sales team and channel account management, which Atari can bring and work with us."


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