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LongReach appoints new CEO

LongReach appoints new CEO

Interim boss assumes the full-time mantle

LongReach's interim CEO has been given the nod to take over the role permanently. The appointment follows the departure of CEO and managing director, Michael Addison.

William Masson took up the interim position in March. He is responsible for day-to-day operations, in addition to an ongoing review of the company's business model, LongReach chairman, Allan Farrar, said. Masson will also continue in the CFO role he was working in prior to Addison's departure.

"We are in the process of looking at the various business units and determining the way forward," Farrar said.

He denied the business wanted to take a new direction and said it had no plans to change any existing business units. He anticipated the review would be complete within three months.

Both Masson and Addison came from the Allied Technologies side of the business. Addison had been employed since mid-2003 and assumed the CEO role in mid-2005. Allied's merger with the point-to-point wireless and intelligent switch vendor, LongReach, was given the go-ahead in November.

In March, Addison received a $150,000 pay out, based on six months pay in lieu of notice.


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