Singapore startup offers free ASP

Singapore startup offers free ASP

Singapore startup company recently launched a free Web-based suite of seven office collaboration applications, which it believes is the first service of its kind in Asia. JustLogin, a spin-off from Singapore Engineering Software, will act as the application service provider (ASP), hosting the applications and user data.

The applications include a corporate phone directory and online messaging; claim and expense form; leave tracking; electronic noticeboard; internal company chat; meeting scheduling and resource allocation; and a staff survey application.

The portal will generate revenue through advertising, which will benefit from having a targeted audience, according to JustLogin CEO Kwa Kim Chiong.

"There are a lot of consumer portals out there selling consumer goods," he said at the launch. "Advertisers know that the people accessing our site will be business people to whom they can sell business products."

Kwa said the site in future will

offer other business-to-business

services, such as shared documents, time charging, e-commerce and

wireless application protocol (WAP) connectivity.

The portal currently has 10,000 individual users, including the 5000-strong staff at Singapore General Hospital. As a standard Web-based product, the applications are accessible worldwide by anyone with Internet access and a Web browser, Kwa said.

JustLogin is currently available in English, with a Chinese-language version available in the second quarter of the year. To support this version, JustLogin will open an office in Hong Kong when the product is released, as well as opening a US office in Silicon Valley by the end of the year.

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