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Wireless Tech widens vendor net

Wireless Tech widens vendor net

Niche distributor, Wireless Tech, has struck new partnerships with Israeli wireless supplier, Alvarion, and hotspot manufacturer, Colubris.

It will have full access to both vendors' products, including Alvarion's BreezeNet B series, BreezeAccess VL and WiMax hardware.

Wireless Tech sales and solutions manager, Eric Gagnaux, said the bigger portfolio would help fulfill customer requirements.

"The new partnerships will give us the opportunity to explore more markets and more potential resellers to work with," he said.

Gagnaux said he would put together a package with Colubris and Alvarion products specifi cally aimed at the hospitality market. He would also bundle Alvarion with its ACTi IP cameras.

Key market areas for Alvarion include wireless ISPs, security surveillance, education and government markets. Gagnaux anticipated the products would add $1.5 million to its bottom line.

Alvarion sales director, Peter Davison, said it was modifying its distribution model and appointed Wireless Tech as its main outlet.

"We are after a pure distributor that holds a good level of inventory for us because we see that as one of the critical points in establishing the brand," he said. "We will move the partners we currently have to premium partners to work with Wireless Tech. Enersus and Paclink will be part of the Alvarion partnership but at this stage it's still under negotiation." Colubris was more of a hospitality play, he said. Wireless Tech joins TR Telecom in the vendor's distribution stable. Colubris sales director, Ross Chiswell, said it was also in discussions with another distributor to boost its enterprise play.

"We see Wireless Tech as having a presence in the markets we've traditionally been strong in, such as the service provider and wireless ISP hospitality space," he said. "It has products and experience in those areas, so that will help grow our capabilities and relationships.

"Our range is now at a point where the enterprise is attracted to our product capabilities, so we are setting our sights to expand wholeheartedly into education, health and transport."


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