Voice and data provider, Telarus, is ramping up local sales operations with the appointment of three new staff, the construction of a new Network Operations Centre (NOC) and migration of its Sydney core network to an Equinix datacentre.
After experiencing almost 100 per cent year-on-year growth, Telarus managing director, Jules Rumsey, said the time was ripe to advance operations.
"We are very keen this year to drive a lot of new growth. There's been a period of time since Telarus merged with Broadband Direct where we were going through a consolidation phase to make sure the company was geared to handle a significant amount of growth," he said. "But now we're ready for it."
To initiate its expansion plan, Telarus has added three newly created positions to its sales fleet. Paul Cachia, a 2001 Harvard MBA graduate and 1995 Asia-Pacific ballroom dancing champion, has been appointed as senior account executive, Rumsey said.
Cachia will lead the direct sales team and focus on a more hands-on approach with clients.
"Paul has already proven to be an excellent appointment. He closed his first major deal in his first week and is on track to make budget in his first month," Rumsey said. "He will play a big role in molding our sales team to suit the level of growth we're trying to achieve."
Cachia's resume includes stints with Primus and Telstra.
Chris Eaton has also joined Telarus as an account representative and will report to Cachia; Mark Barnewall has joined as a channel account representative, reporting to channel program manager, Peter Jordan.
Rumsey is also hoping the migration of Telarus' Sydney core network to Equinix will help open new sales opportunities by allowing it to provide delegate, unescorted access to clients when bundling co-location space into solutions.
Previously, Telarus hosted its core network at APT's datacentre in Glebe.