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New Centrinos add active management

New Centrinos add active management

Centrino Pro opens door to wireless services

Resellers will have the opportunity to chase increased services opportunities following Intel's decision to add active management technology options to its latest range of Centrino processors.

Similar in design to Intel's existing vPro technology on desktop PCs, Centrino Pro allows wireless management of notebooks in areas like security, resource allocation and asset management.

"This is a big opportunity for the channel," Intel director of marketing, APAC product and platform marketing group, Tim Bailey, said. "Like vPro, Centrino Pro is an opportunity for them to add value to end-user businesses."

Bailey said Intel had worked with channel partners worldwide for the past 18-24 months to ensure the features in the newest iteration of its mobile processors would be well received.

"The channel is a huge growth partner for Intel and so we've been testing the capabilities of the new chipset with it," he said.

Although local builders have been slower making the transition from desktop to mobile PCs than the overall market, Bailey said the situation had definitely turned in favour of the mobile market.

"There's no lack of demand for notebooks right now," he said. "When we launched Centrino four years ago, there were only 100 designs of hardware for it. Now there are over 230 which shows good, strong channel support."

Local Intel boss, Philip Cronin, said predictions pointed to the split between desktop and mobile reaching 50-50 within Intel's business by 2009. However, he expected it to come a little sooner rather than later.


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