Westan buys Doro Australia for retail push

Westan buys Doro Australia for retail push

Range of VoIP handsets and accessories will complement its existing communications portfolio

Victorian-based distributor, Westan, has acquired the local subsidiary of Swedish IP telephony vendor, Doro.

As part of the arrangement, Westan has exclusive distribution access to Doro's full range of IP telephones, as well as headsets and related accessories. The acquisition is worth more than $2 million.

Westan executive director, Kamil Aghtan, said it offered the distributor a chance to break into the retail market and sell a broader range of products. Doro's customers in this space include Harvey Norman, Target, Myer and Kmart.

The vendor's VoIP product range also complemented Westan's existing communications portfolio and presented bundling opportunities for resellers, he said.

Westan will retain Doro's 18 staff at its Sydney office. Aghtan said the business would run separately for the next 12 months to ensure minimum disruption to customers. It would continue to be headed up by local boss, Matt Segafredo. Long term, Westan planned to integrate the two organisations.

In a statement, Doro representative, Tim Mabley, said the sale of the local business to Westan would help it develop its presence in the Australian market, as well as allow the distributor to introduce new products either under the Doro brand or its own.

"We believe there are immense opportunities for the two companies to co-develop products jointly for the global market," he said in the statement.

Doro Australia's parent company is listed on the Swedish Stock exchange. The local arm chalked up about $15 million in local revenue in the last year.

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