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O4 going global with new sales director

O4 going global with new sales director

Mobility field sales provider has appointed Shirley Jackson to expand channel operations through APAC region

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Mobility services provider, O4 Corporation, has appointed Shirley Jackson as its new Asia-Pacific sales director where she will be responsible for driving sales through a global partnering scheme.

The appointment comes after previous APAC sales director, Bob Talas, left after just three months to take up a position at another company.

Jackson comes into the role with more than 20 years experience in the blue chip software solutions market across the UK, Europe, USA and Australia. Most recently, she was business development manager NSW, QLD and ACT for Tusc, an Information Technology Service Management solution provider. Prior to that role, she worked at CA where she was responsible for developing the channel marketing communication and education program for CA Ingres following its acquisition by CA.

In her new role, Jackson will develop a go-to market strategy, build and maintain O4's relationships with partners and customers, and continue the vendor's growth across the region. O4 develops mobility field sales, marketing and merchandising services.

Although O4 has historically operated through a direct sales model locally, Jackson said its global ambitions required a more channel focused approach. "When the business was being built, global expansion was a long-term vision but that has now been established," she said. "I think now it's become a cohesive vision for all of us [O4] and we're now thinking about how to best target global partners."

Since starting in March, Jackson has already been approached by a number of interested partners, but said she wanted to first focus on existing clients before thinking about adding new ones.

"Right now my focus is to consolidate and look after our existing partners, to put in place a customer loyalty program, handle current prospects and build a market strategy that will be a combination of targeting specific organisations and partnering with system integrators who have relationships with these players," she said.


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